UX Research · Service design
Creating a simpler way to shop for fresh food with government benefits
Designing a payment system that digitizes the wooden tokens and paper vouchers used at NYC farmers markets — making it easier for shoppers to access their benefits, for vendors to accept them, and for markets to manage admin.
Outcomes
Design changes for outdoor use, and a new feature
Based on our user research, we prioritized UI elements that increase readability and overall accessibility in low-visibility situations like a sunny outdoor market: larger text, higher contrast, and large touch targets.
We had started our work focused on the moment of payment at the market, but user research revealed that bookkeeping was the bigger burden for market managers and vendors: the existing system was laborious and required manual record-keeping. We expanded scope to include a bookkeeping feature within the payment system we created, solving problems on both the administrative and vendor side of the transaction.
Funding
Snappable won $70,000 in funding from the Catalyst Program and Restive, and was selected to join Techstars' Economic Mobility accelerator, and the EDC's 2023 City Fellowship at Company Ventures.
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